We are here to give the Nordic hair care industry a power-up. Because we believe that the products and the people of the industry need a new place to be. We want to be the go-to partner for icons present as well as icons to come. Our platform holds a worldwide, yet curated range of power brands on all levels. Each formula in our care is evaluated thoroughly. We work hard to make hair care work harder. Under our roof, you will find the strongest formulas, the glossiest potions as well as the sassiest vibes.
ByWe is owned by investment company Storskogen, founded in 2012 with a mission to acquire and operate well-managed and profitable companies with leading positions in their respective markets. Storskogen is divided into three business areas, consisting of 135 business units divided into 14 verticals with over 12,500 employees, predominantly in Sweden as well as in the other Nordic countries, Germany, Switzerland, Singapore and the UK.